A weblog devoted (mainly) to visual communications in the pharmaceutical, biotech and healthcare sectors. Edited by Lee W. Potts.

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Little Brown Bottles

I get it. Drug patent expirations. Put little brown bottles in the back. A pun. But otherwise, I'm not sure it buys anything other than thematic embellishment. Do the bottles convey anything that couldn't be accomplished with plain, clean boxes or even just thoughtful spacing? If graphics are required, maybe a way could be found to indicate how much of a hit each company is taking with each expiration.

Comments | Link Cosmos | Permalink | 5/25/2002 12:14:16 AM