A weblog devoted (mainly) to visual communications in the pharmaceutical, biotech and healthcare sectors. Edited by Lee W. Potts.

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OTC Drug Label Redesign

CNN article. Sample label. "The old labels listed the information in paragraph form so you had to fish through them to find the information you need," said Shapiro. "The old labels were OK; these will be better." Behold the power of thoughtful design.

Comments | Link Cosmos | Permalink | 5/19/2002 01:58:39 PM