A weblog devoted (mainly) to visual communications in the pharmaceutical, biotech and healthcare sectors. Edited by Lee W. Potts.

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InfoComm 2002 (Part 3): Importance of Being Visual

A couple of interesting facts from Robert Lindstrom's talk, Presentation Trends, at the T3 Conference. 30% of the cerebral cortex is devoted to visual processing, 8% to touch and only 3% to hearing. And given the massive bandwith of the optic nerve, some researchers are beginning to think of the eyes as an integral parts of the brain, rather than as a separate, discreet organs. More good arguments for graphics rather than words.

Comments | Link Cosmos | Permalink | 6/24/2002 01:44:21 PM