A weblog devoted (mainly) to visual communications in the pharmaceutical, biotech and healthcare sectors. Edited by Lee W. Potts.

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When not to be visual...

Text, Tables and Graphics by Juan C. Dürsteler outlines some thoughts on when and why a graphic might not be the best way to express information.

"A graphic is not always the most illustrative element . Written sentences, tables and graphics occupy their own place in the discourse of building clarity and insight."

"Then, why this long article if the contents can be summarised in a brief table or an elementary diagram?. Because context, a key element in order to convert information into knowledge, and nuance are difficult to transmit by means of tables and graphics, even when we are talking about quantitative information."

Comments | Link Cosmos | Permalink | 12/2/2002 11:45:00 PM