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interactive flash illustration
Since taking that Flash MX class a couple of weeks ago, I've been keeping an eye out for interesting examples of Flash animation being used in pharma/medical communications. I found this one by Hybrid Medical Animation. It's visually compelling and very well done, but I can imagine someone from the anti-Flash camp trying it out and wondering why they bothered to make the presentation of this information interactive? What does the Flash flash add to what's being communicated? The creator's commentary doesn't provide much by way of a rationale:
'Using illustrations originally created for the recent Scientific American Nanotech Special Issue, I created a "Flash version" of the illustration for the Scientific American website.I'm not sure how the Flash version "expanded" on the original but I think the interactivity is the important part.
It turned out to be a nice opportunity to expand upon an illustration's original intent/purpose -- and allow for some user-interactivity."