A weblog devoted (mainly) to visual communications in the pharmaceutical, biotech and healthcare sectors. Edited by Lee W. Potts.

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New Tufte Book: The Cognitive Style of Powerpoint

Tufte: The Cognitive Style of PowerpointTwo words: "buy it". If it's anywhere near as insightful as his other books it should be worth every penny of the seven dollars it costs.

"In corporate and government bureaucracies, the standard method for making a presentation is to talk about a list of points organized onto slides projected up on the wall. For many years, overhead projectors lit up transparencies, and slide projectors showed high-resolution 35mm slides. Now "slideware" computer programs for presentations are nearly everywhere. Early in the 21st century, several hundred million copies of Microsoft PowerPoint were turning out trillions of slides each year.

Alas, slideware often reduces the analytical quality of presentations. In particular, the popular PowerPoint templates (ready-made designs) usually weaken verbal and spatial reasoning, and almost always corrupt statistical analysis. What is the problem with PowerPoint? And how can we improve our presentations?

24 pages, full color, at the printer, please order now, will be shipped by May 12.
"




Comments | Link Cosmos | Permalink | 5/3/2003 08:40:21 PM