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"Prescription Drug Ads Are No Blockbusters"
Recent article in Forbes:
"People are more likely to understand and recall ads for soda, food, lingerie and beer than for prescription drugs."[via Corey Nahman]-- -- --
"Like many doctors, Clifford Dacso, a vice chair at Baylor College of Medicine, worries that direct-to-consumer advertising will cause patients to ask for medicines they don't need. But he also thinks ads could play an important role. 'We have words of art in medicine that are innately deceptive,' Dacso says. If our words can be translated into images that are understandable and it creates a more open market for information, people can make better decisions.'"