The Eyes Have It

Sometimes it’s good to be reminded that powerful, effective visual communication strategies need not be restricted to the page or the screen.

“The Colossal Colon is a 40-foot long, 4-foot high replica of a human colon. Visitors who crawl through the colon, or look through the viewing windows, will see healthy colon tissue, colon disease, polyps and various stages of colon cancer. The Colon was modeled after a real colon taken from colonoscopy film footage and is extremely lifelike.“