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	<title>The Eyes Have It &#187; Ephemera</title>
	<atom:link href="http://www.leepotts.com/tehi/archives/category/ephemera/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.leepotts.com/tehi</link>
	<description>A weblog devoted (mainly) to visual communications in the pharmaceutical, biotech and healthcare sectors.</description>
	<pubDate>Tue, 08 Aug 2006 21:22:11 +0000</pubDate>
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		<title>Vintage Drug Ads</title>
		<link>http://www.leepotts.com/tehi/archives/2005/08/14/vintage-drug-ads/</link>
		<comments>http://www.leepotts.com/tehi/archives/2005/08/14/vintage-drug-ads/#comments</comments>
		<pubDate>Mon, 15 Aug 2005 03:12:42 +0000</pubDate>
		<dc:creator>Lee</dc:creator>
		
		<category><![CDATA[Ephemera]]></category>

		<category><![CDATA[Print Design]]></category>

		<guid isPermaLink="false">http://www.leepotts.com/tehi/archives/2005/08/14/vintage-drug-ads/</guid>
		<description><![CDATA[Great collection of vintage drug ads published from 1935 to 1970. Obviously, these were created long before direct-to-consumer advertising and are aimed at the medical community. It&#8217;s interesting to notice how the graphics in some of these ads seem to be intended to evoke a consumer-like emotional response in physicians who would be more likely [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.livejournal.com/community/vintage_ads/88173.html" target="resource window"><img src="http://www.leepotts.com/tehi/wp-content/050814vintageads.jpg" alt="Vintage Drug Ads" align="left" width="118" height="120" border="0"/></a><a href="http://www.livejournal.com/community/vintage_ads/88173.html" target="resource window">Great collection of vintage drug ads</a> published from 1935 to 1970. Obviously, these were created long before direct-to-consumer advertising and are aimed at the medical community. It&#8217;s interesting to notice how the graphics in some of these ads seem to be intended to evoke a consumer-like emotional response in physicians who would be more likely to base decisions on the results of large, prospective, randomized, double-blind clinical trials.</p>
<p>[via <a href="http://www.boingboing.net/"><em>Boing Boing</em></a>]</p>
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		<item>
		<title>CDC&#8217;s  Disease Trading Cards</title>
		<link>http://www.leepotts.com/tehi/archives/2005/07/13/cdcs-disease-trading-cards/</link>
		<comments>http://www.leepotts.com/tehi/archives/2005/07/13/cdcs-disease-trading-cards/#comments</comments>
		<pubDate>Thu, 14 Jul 2005 01:53:23 +0000</pubDate>
		<dc:creator>Lee</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<category><![CDATA[Ephemera]]></category>

		<category><![CDATA[Examples]]></category>

		<category><![CDATA[Print Design]]></category>

		<category><![CDATA[Public Health]]></category>

		<category><![CDATA[Science]]></category>

		<guid isPermaLink="false">http://www.leepotts.com/tehi/archives/2005/07/13/cdcs-disease-trading-cards/</guid>
		<description><![CDATA[I&#8217;ll trade you a Cryptosporidiosis and a Cyclosporiasis for two Ecoli O157:H7 Infections.
The Center for Disease Control is offering 31 disease trading cards. The cards are very nicely designed and laid out. The images are compelling. The only thing I don&#8217;t like about them is that there is no way to download all the cards [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.cdc.gov/global/cards.htm" target="resource window"><img src="http://www.leepotts.com/tehi/wp-content/050713cdctradingcard.jpg" alt="CDC's  Disease Trading Cards" align="left" width="118" height="120" border="0"/></a>I&#8217;ll trade you a <a href="http://www.cdc.gov/global/disease/cryptosp.pdf" target="resource window">Cryptosporidiosis</a> and a <a href="http://www.cdc.gov/global/disease/cyclospo.pdf" target="resource window">Cyclosporiasis</a> for two <a href="http://www.cdc.gov/global/disease/ecoli.pdf" target="resource window">Ecoli O157:H7 Infections</a>.</p>
<p>The Center for Disease Control is offering <a href="http://www.cdc.gov/global/cards.htm" target="resource window">31 disease trading cards</a>. The cards are very nicely designed and laid out. The images are compelling. The only thing I don&#8217;t like about them is that there is no way to download all the cards at once.  Each individual card is in it&#8217;s own PDF file.</p>
]]></content:encoded>
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		<item>
		<title>Quack, Quack, Quack</title>
		<link>http://www.leepotts.com/tehi/archives/2005/04/13/quack-quack-quack/</link>
		<comments>http://www.leepotts.com/tehi/archives/2005/04/13/quack-quack-quack/#comments</comments>
		<pubDate>Thu, 14 Apr 2005 01:35:29 +0000</pubDate>
		<dc:creator>Lee</dc:creator>
		
		<category><![CDATA[Art]]></category>

		<category><![CDATA[Books]]></category>

		<category><![CDATA[Ephemera]]></category>

		<category><![CDATA[Examples]]></category>

		<category><![CDATA[Posters]]></category>

		<category><![CDATA[Public Health]]></category>

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		<description><![CDATA[If you&#8217;re in the Philadelphia area in the next few weeks, it looks like the Dali exhibit isn&#8217;t the only reason to stop by the art museum. Through June 26th, there&#8217;s also Quack, Quack, Quack: The Sellers of Nostrums in Prints, Posters, Ephemera &#038; Books.
&#8220;This lively exhibition traces the history of the colorful purveyors of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.philamuseum.org/exhibitions/exhibits/quack.shtml" target="resource window"><img src="http://www.leepotts.com/tehi/wp-content/050413quack.jpg" alt="Quack, Quack, Quack" align="left" width="118" height="120" border="0"/></a>If you&#8217;re in the Philadelphia area in the next few weeks, it looks like the <a href="http://www.philamuseum.org/exhibitions/exhibits/dali/sp_ex/" target="resource window">Dali exhibit</a> isn&#8217;t the only reason to stop by the art museum. Through June 26th, there&#8217;s also <em><a href="http://www.philamuseum.org/exhibitions/exhibits/quack.shtml" target="resource window">Quack, Quack, Quack: The Sellers of Nostrums in Prints, Posters, Ephemera &#038; Books</a></em>.</p>
<blockquote><p>&#8220;<em>This lively exhibition traces the history of the colorful purveyors of patent and quack medicines over the past four centuries. It contains seventy-five works ranging from humorous caricatures of itinerant quacks, flamboyant advertising posters, and promotional pamphlets for rival panaceas (each supported by extravagant claims of efficacy), to prints that document the first governmental attempts to curtail the more flagrant abuses.</em>&#8220;</p></blockquote>
<p>Some of us from work are going to be there on a &#8220;field trip&#8221; in early April. I&#8217;ll try to post a review if time allows.</p>
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